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Catch Your Readers in D.C.
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Catch Your Readers in D.C.
Created by Jeff Cradle
Category: Classes
Date: 10/27/2015 8:00am
Address: 2345 Crystal Drive #200, Arlington, 22202, US
Decription: If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like. Problem is, many of the techniques we’ve institutionalized in business communication writing are not the bait the reader likes.
In this persuasive writing workshop, we’ll debunk destructive writing myths. (You’re not still married to the inverted pyramid, are you?!) Your team will leave with scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Specifically, you’ll learn to how to:
  • Think Like a Reader: Move people to act
    Go Beyond the Inverted Pyramid: Master a more effective structure
    Cut Through the Clutter: Make every piece you write measurably easier to read and understand
    Lift Your Ideas Off the Page Or Screen: Reach flippers and skimmers, increase readership
    Transform Your Story From “Meh” to Masterpiece: Bring your laptop and a story to work on, write and rewrite, get and give feedback, and leave with a totally rewritten piece.
     
 
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