Stickers Smileys
The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
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The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute
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Category: Adventures
Edition Date: 08/07/2012
Time left: Unlimited
ISBN: 1592407382
Quantity: 1
Shipping by: Free
Decription: Paperback
About author: When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the “tanning” phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same “mental complexion” based on shared experiences and values, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce.
Price: $20.00 (1 left)
 
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