Stickers Smileys
Image: Campaign-image
Description: Designing is fun until you try redesigning your own home—and realize you have no idea whether you can afford that granite countertop and if you can find a contractor who won’t scam you out of your entire budget. That’s the fragmented, time-sucking conundrum that Adi Tatarko and her husband faced in 2009, during their home renovation. And that’s why they started Houzz, a visually driven platform where consumers can find trusted home renovators, professional designers, and even shop by photos of their dream bathrooms or kitchens. In six years, it has a passionate audience of 25 million active monthly users and seemingly endless opportunities to shape the $300 billion global design and decor market to its taste.
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